The National Iranian Oil Company (NIOC), formed upon nationalization of the British Anglo-Iranian Oil Company, employed film systematically, producing many films on oil and petrochemical subjects. It also made films depicting Iran's progress and modernization, highlighting the role of the Shah and NIOC in that direction. Under its auspices, Ebrahim Golestan directed A FIRE (1961), a highly visual treatment of a seventy-day oil well fire in the Khuzestan region of southwestern Iran. This film was edited by the Iranian poet Forough Farrokhzad and won two awards at the Venice Film Festival in 1961.

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